CLU is a custom AI assistant built specifically for your business. It learns your SOPs, your policies, your history, and your standard answers. Clients ask it questions and get real answers. Staff look things up and find them. You stop being the only person who knows how everything works.
When I was building NRS, I noticed the same pattern I see in every owner-operated business: every question about the company came to me. Pricing, process, what's in scope, what isn't, how we handle a specific situation. I was the sole source of truth for my own company.
So I built CLU. A Claude-powered assistant trained on everything about NRS: the offers, the FAQs, the policies, the answers I give the same question the hundredth time. CLU handles the front-of-house. Clients and prospects get real answers in my voice. I stop being the bottleneck.
It worked. Not because it replaced me, but because it gave my business a brain that was always available. One that knew the answers I knew. One that wasn't tied to whether I was free.
Then I started building them for other owners. Same problem, different business. CLU is what you get when your company's knowledge stops living only in your head.
CLU is a custom AI assistant trained on your specific business. Your SOPs. Your policies. Your FAQs. The answers you give a hundred times a year because no one else knows them.
When a client asks a question, CLU answers it the way you would. When a new employee needs to know a procedure, CLU has it. When a past decision needs to be referenced, CLU remembers it.
Most businesses run on knowledge that lives in one person's head. When that person is unavailable, everything waits. CLU gives that knowledge somewhere to live that is always available, always consistent, and never off the clock.
Every question that used to hit your phone, your inbox, or your staff's group chat. CLU handles them so they stop eating your day.
Pricing, warranties, timelines, what's included. Clients ask the same questions every week. CLU answers them in your voice, accurately, without you picking up the phone.
"What's the SOP for X?" "How do we handle Y?" CLU knows the process. New employees get up to speed faster. Experienced staff stop guessing and stop asking you.
Cancellation terms, after-hours protocols, refund conditions, subcontractor rules. CLU applies your policies consistently, every time, without interpretation drift.
Clients reach out nights and weekends. CLU handles the real questions with real answers, not a form and a callback promise that arrives two days later.
"Why did we stop using that supplier?" "What was the call on the new service area?" CLU remembers past decisions so they don't get re-litigated every time someone new asks.
CLU knows exactly what you do and don't do. It declines out-of-scope requests clearly, redirects appropriately, and never makes a commitment you didn't authorize.
CLU is built through a structured discovery process. We document your business knowledge, not just your offers.
Cam works with you to document what CLU needs to know: your FAQs, your SOPs, your policies, your key decisions, and how you handle edge cases. This is the knowledge base CLU is built on.
NRS turns your business knowledge into CLU's instruction set. Every question it might get, every policy, every boundary, every nuance of how your company operates — encoded and tested.
CLU goes through 40+ test scenarios before anyone real talks to it: angry clients, out-of-scope requests, edge cases, escalation situations. Problems get caught here, not in production.
CLU is delivered as a Claude Project, accessible on any device. Your clients can reach it through a shared link. Your staff can look things up in seconds. Always available, always current.
One setup fee. One monthly subscription. Claude Pro ($20/mo) billed direct to you — NRS never marks up software.
CLU is built with hard limits. These aren't suggestions. They're encoded into the instruction set and tested against every edge case before delivery.
CLU knows what you've authorized it to say. It won't commit to work you don't do, promise timelines that don't match your process, or make offers you haven't approved.
"I'll check with the owner" is banned. CLU either handles the question cleanly or tells the person to reach you directly. No theater.
CLU applies your policies as written, not as it interprets them. It doesn't soften your cancellation policy or add nuance to your pricing on its own.
CLU is calibrated to how your business communicates. It won't drift into generic AI responses or change tone when a conversation gets difficult.
One call. One week. Your company's knowledge in a system that's always available, always consistent, and always in your voice. $499 setup. $250/mo after that.
Get CLU: $499 →